Emails Your List is Ignoring
Is your list ignoring your emails
If you are finding your valued list is no longer opening your emails, it’s time to overhaul your list.
If they continue to not open, you need to figure out why. Is your subject line not attracting them? Or have they grown weary of your product? Maybe they no longer need your product or services.
You should always provide an easy “unsubscribe”. Some people don’t bother to unsubscribe, they just delete your email. They may even mark it as SPAM, which means they are irritated with your emails showing up in their inbox.
.Unopened emails – ugh!
Emails not opened can cause you problems with being labeled as the dreaded word “SPAM”. Not good if you are trying to run an honest business.
You may hate to, but you need to clean out the “dead email list”. It hurts, but will hurt you more if you have too many on the list. Being flagged as a “SPAM Emailer” can hurt your chances of continuing to send to your list of “eager subscribers”.
Try a one last ditch effort and see if they open. Use a subject line that states “this will be your last email, newsletter, etc. if no action is taken”.
If they want your emails to stop, they will not open. But they might be curious enough to open. Then you will want them to respond to the message “please continue sending me the newsletter”. Give them a “click opportunity” in the email to continue with subscription.
Don’t waste valuable auto-responder space on email recipients that will not open. The more people on your list can put you in a higher price for subscribers.
You may have plenty of room for all the subscribers and think this doesn’t matter. But subscribers who never open your emails after receiving their “free gift”, will probably not buy from you. Dropping them makes sense. Some sources say to keep them, they may eventually buy from you. I think it really depends on how many unopened emails on your list. If the percentage is high compared to people that open, time to evaluate your headlines, content, etc. You may also want to consider the cost of your auto-responder. Go over a certain amount of subscribers and you pay a higher price. Have you met the threshold requiring additional fees?
Are your subscribers missing in action?
A list of 500 subscribers and only 50 open occasionally should leave you with great concern. You can try numerous attempts at more interesting and irresistible subject lines. If results don’t improve, you may need to bite the bullet and conclude your subscribers have gone AWOL.
Take a look at the oldest subscribers and check your auto-responder stats to find when they last opened an email. You can either weed them out one by one or do a mass clean-up of all people on your list. No action, or request to stay on the list means you drop them. It will only hurt for a little while and your valuable list will heal.
Do you have some devoted followers that stick with you and comment on your site regularly? They would want to continue getting your emails and understand your call to action to remain on your list. But the other problem with deleting those that don’t respond could mean throwing away potential buyers. Some people say get rid of them and some say to keep them. I think you have to evaluate all circumstances. If the ratio of subscribers that never open your emails is small comparison to those that do, it might be wise to let it play out and see what happens.
But if you spend the time and weed out the others by not disrupting your followers that would be the ideal situation. Those that you want to weed out may eventually buy and some actually do. It is like a coin toss and only you can decide if ranking, budget, etc. are worth keeping your non-responsive list. I am on the fence after hearing both sides of the argument.
Emails are a great marketing tool to grow your business. Use it to the full potential possible for maximum effectiveness.