Shasta County, California. Remote Freelance Writer

Do You Use a P.S. in Your Sales Letter?

Create a convincing P.S..

Why a P.S. is Super Important

The P.S. at the end of a sales letter. One of the initial things people read. Found this information to be extremely interesting.


If that is the case, then maybe your PS needs to be super powerful. A missing or weak PS could completely waste the convincing copy you write, even if it spans pages and pages.


Sell the product or service via the P.S.

It should be strong and motivating, which compels the reader to read your sales letter in full.


The fear of missing something will pull them back into your copy.


What are you selling? The value of a P.S.

People want the gist of what you’re selling. They dislike reading sales letters if they have no interest. To avoid wasting time, they skim through your letter. Eyes resting on the P.S. and many times your headline and sub-headings.


Fair enough. Our time is too valuable to read through something that doesn’t interest us. The sales copy may draw us in with life-changing visions, only for us to find that it does not fit into our picture of life, business, family, friends, or places to live or visit.


How to construct a P.S.

Now that you know how valuable your PS is, then how do you make it grab your reader’s attention? What can you cram together in 3 sentences or fewer to compel a potential client that your product or service is better?


The quality of your product or service is irrelevant; it’s how it makes your customer feel. You convey to them they can’t live without what you are selling. Not that someone else couldn’t, but it’s how you can make them feel.

Creating a convincing P.S.

Example: “We have the best brownies in town.”  Or does this sound better?  “We have melt in your mouth, decadent, one of a kind brownies, containing 3 types of fine chocolate, baked daily.”


Anyone can say “best”, but when you can give someone an experience they can taste, they are hooked.


Example: “Fuzzy warm blankets in a variety of colors.”  or  “We have the softest blankets you will ever want to cuddle up with on a cold evening, while sipping hot chocolate by the fireplace.”


Put those “fine chocolate brownies” with the “softest blankets” and you have smiles of comfort and delight. SOLD!


Never underestimate what someone feels of how they respond to your sales pitch. Always make it personal and you will draw them to your product or service.


Not all products or services are intended to give people warm fuzzy feelings.


Urgency in a P.S.

Portraying urgency in terms of missing out or acting quickly for safety is possible. Stolen identity is a significant concern for many people. In this case, give the potential customer something they can resonate with to get their attention and business.

Loss of control of your life, finances, health, freedom, you can come up with many losses that will cause anxiety to individuals. You do people a disservice to terrify them of losses. Your job is to educate them of a real possibility of a loss and then provide a solution. If they are aware of cases, always hoping that it never happens to them. You have their answer, so they can at least be prepared if faced with that problem.


With your product, you are providing a service

Knowledge is paramount, but the individual has to make their decision based on information presented to them. Bullying someone to buy from you out of fear is just plain bad karma and it can come back to bite you later. There is ethics in selling. And when people cross the line, it serves no one in the end.


Over to you:

Do you use P.S. in your sales letters?

Do you put them in your emails?

Do you think a P.S. or even a P.P.S. is important?



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As a copywriter:

I help businesses grow through marketing.

Bringing products and services to the world.