Are You Shooting Yourself in the Foot With Your Marketing
I saw a sign today (October 26th),
“Black Friday Sale all Month Long”.
What is this some kind of joke?
Last time I heard, “Black Friday” was the day after Thanksgiving and if you are in the US that means latter part of November.
Red Flag Questions
Really, a sale for that long?
Are you desperate?
Can anyone take you seriously?
Do you even have a sale?
Well, there is oodles of time to check out your competition. Probably even buy from them because your advertising screams, going out of business. Will you even remain in business to honor any purchase I might make?
I have no faith in your product or service when you appear begging for business.
Scarcity makes a feeding frenzy of the public. A business needs to imply their product as limited and if you want a deal, you need to act before it is too late.
If you give the public all the time in the world to make a decision, they will not make one.